Targeting luxury travel business for Ireland in Paris
Thirty-five (35) top French luxury travel buyers attended a networking event organised by Tourism Ireland in Paris – where they met, and did business with, 15 tourism companies from Ireland.
The aim of the event was to highlight our luxury tourism offering to the French travel buyers in attendance. It involved a workshop of over 200 one-to-one meetings, a presentation, as well as networking – providing an excellent opportunity for the tourism companies from Ireland to promote their luxury products and services and to negotiate business for 2025 and beyond. Guests also enjoyed a whiskey tasting provided by Limerick Whiskey Experience and a chocolate tasting by Hazel Mountain Chocolate.
David Boyce, Tourism Ireland’s Head of Business Events and Luxury, said: “Our networking event was an excellent opportunity to highlight our luxury tourism offering – from our boutique hotels, castles, luxury resorts and spas; to our rich culture and heritage. Events like this provide a valuable opportunity for Tourism Ireland and our partners to meet, and network with, influential luxury travel buyers, helping to secure a greater share of their business for Ireland in 2025 and beyond.“
