1+ million people across Great Britain to read all about Donegal and Derry
Three leading journalists from Great Britain – representing a number of lifestyle and travel magazines, as well as leading daily newspapers including the Daily Mirror – have been exploring Donegal and Derry, as guests of Tourism Ireland, Fáilte Ireland and Tourism NI.
The journalists – who have a combined readership of more than 1 million people – will share information about the wide range of things to see and do here with their readers. Their action-packed itinerary included sea kayaking at Fort Dunree; a tour with Wild Alpaca Way along Malin Head; a visit to Grianán of Aileach; and a boat tour of the Inishowen Peninsula. They also enjoyed a guided tour with outdoor activities operator Far and Wild and a walking tour of Derry, as well as visits to the Tower Museum and the Guildhall.
Judith Cassidy, Tourism Ireland’s Deputy Head of Great Britain, said: “Tourism Ireland was delighted to invite these influential journalists to visit, to experience for themselves some of the many great things to see and do here. Through their articles – which will reach over 1 million people – they will encourage their readers to come and experience Donegal and Derry for themselves.
“Tourism Ireland is rolling out a new ‘twinning’ initiative in 2022, which involves each overseas market ‘twinning with’ a specific region or area on the island of Ireland – placing a special focus on the area. Great Britain is twinned with Donegal and Derry.”
